What are demographic characteristics?
The word is derived from the Greek words for people (demos) and picture (graphy). Examples of demographic characteristics include age, race, gender, ethnicity, religion, income, education, home ownership, sexual orientation, marital status, family size, health and disability status, and psychiatric diagnosis.
What are demographic characteristics of the customers?
Some of the most common customer demographics for business purposes include age, gender, geographical location, education level, marital status, household income, occupation and hobbies. Demographics are one of the key elements of customer segmentation.
What are demographic characteristics examples?
Demographic—or more broadly, sociodemographic—statistics refer to characteristics of a population, such as age, race, ethnicity, gender, sexual orientation, income, education, and marital status.
What are three key demographic characteristics?
Three key demographic characteristics include a population profile, a description of generational cohorts (baby boomers, Generation X, and Generation Y), and a description of racial and ethnic diversity.
Why are demographic characteristics important?
Demographics are important because they provide a broad understanding of the different characteristics of a population. This information is particularly useful to government organizations for making crucial policy decisions concerning the population.
Why are demographics important in marketing?
Demographics are a key part of your small business marketing strategy, as they help you identify the individual members of your audience by certain characteristics, wants and needs. Demographic data is used by businesses to help them understand the characteristics of the people who buy their products and services.
What are the demographic characteristics of your target market and why are they important?
These include gender, age, income level, race, education, religion, marital status, and geographic location. Consumers with the same demographics tend to value the same products and services, which is why narrowing down the segments is one of the most important factors to determine target markets.