What was the Yorkie bar advert?
Video: Vintage Yorkie advert features iconic slogan ‘not for girls’ | Daily Mail Online. A vintage Yorkie advert features a girl putting on various disguises in an attempt to hoodwink a shopkeeper into selling a Yorkie bar, a chocolate that is famously ‘not for girls’.
Who was the truck driver in the Yorkie advert?
A man who appeared in the original Yorkie chocolate bar adverts has walked free from court after he admitted killing his terminally-ill wife. Stuart Mungall, 71, denied murdering wife Joan, 69, at their home in Tooting, south London, last December.
When did the Yorkie advert come out?
It has been seven years since Yorkie’s last advertising campaign, which did not feature the trucker who was the rough, tough star of the brand’s ads for 16 years, from its launch in 1976 until 1992. Now Nestle is hoping an even more aggressively macho positioning will convince men Yorkie is the chocolate bar for them.
Are Yorkie bars sexist?
In 2002, the bar’s relaunch campaign made this positioning more explicit, with the addition of a wrapper tagline reading “It’s not for girls!”, as well as associated £3m television and print advertisements that featured a variety of sexist slogans.
What weight was the original Yorkie bar?
58 g
Size changes Yorkie bars were originally composed of six chunks of chocolate each marked Rowntree; they were wrapped in both foil and an outer paper wrapper and weighed 58 g (2.0 oz).
When did Yorkie stop?
In 2006, a tongue-in-cheek version of the bar was released in pink wrapping paper. But it wasn’t until about 2011 that the controversial slogan was dropped, although people still remember it.
What happened to the Yorkie bar?
In 2002, Yorkie bars were 70 g (2.5 oz). This had been reduced to 64.5 g (2.28 oz) by 2010, and was reduced further to 61 g (2.2 oz) in 2011 and then 55 g (1.9 oz) later that year. It was shrunk again in November 2014 to 46 g (1.6 oz). In January 2015, UK, Raisin & Biscuit Yorkies were 44 g (1.6 oz).
When did Yorkie bars say not for girls?
2001
Yorkie introduced their ‘it’s not for girls’ advertising campaign in about 2001, and in 2006 a tongue-in-cheek version in pink wrapping was released for women. It wasn’t until about 2011 that they dropped the controversial slogan, but many still remember it.
Why is Yorkie bar not for girls?
Yorkie first launched its “not for girls” positioning in 2002, in an effort to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a deliberate antidote to the “feminine silks and swirls and indulgent images of most confectionery advertising”.
Has Yorkie bar got smaller?
Size changes The weight of the bar has decreased over the years. In 2002, Yorkie bars were 70 g (2.5 oz). This had been reduced to 64.5 g (2.28 oz) by 2010, and was reduced further to 61 g (2.2 oz) in 2011 and then 55 g (1.9 oz) later that year. It was shrunk again in November 2014 to 46 g (1.6 oz).
Do they still sell Yorkie bars?
In 1966 York Chocolate was discontinued, then 10 years later in 1976 York Chocolate is re-launched under than brand name YORKIE, with its name due to it being manufactured at our factory in YORK where it still continues to be produced to this day.
When did Yorkie change their slogan?
Then in 2002, Nestlé owned Yorkie launched the aggressively macho campaign: “It’s not for girls.” The “It’s not for girls” line and the no women sign were removed from the packaging in 2012 and replaced with the slogan: “Man fuel for man stuff.”
When did Yorkie bar change their slogan?
When did Yorkie stop being sexist?
2011
In 2006, a tongue-in-cheek version of the bar was released in pink wrapping paper. But it wasn’t until about 2011 that the controversial slogan was dropped, although people still remember it.
How much did the original Yorkie bar weigh?
Size changes Yorkie bars were originally composed of six chunks of chocolate each marked Rowntree; they were wrapped in both foil and an outer paper wrapper and weighed 58 g (2.0 oz).
When did Yorkie drop the not for girls slogan?
Did Yorkie bars used to be bigger?
The slogan itself may have caused controversy but so have its various shrinking incarnations. Our records found the original Yorkie bar weighed 58g back in the 1970s, and over time shrunk to 52g, before increasing to a whopping 70g in the 2000s before settling at its current weight of 46g.