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What is burning platform memo?

Posted on November 1, 2022

What is burning platform memo?

It’s been nearly two years since Nokia CEO Stephen Elop shot off his burning platform memo as a way of shaking up the phone company’s leadership. This fiery term refers to the story of a worker living on a North Sea oil rig who awoke one morning to a loud explosion and an all-consuming conflagration.

Table of Contents

  • What is burning platform memo?
  • What is a burning platform moment?
  • How do you write a burning platform statement?
  • Where does the expression burning platform come from?
  • What is a change coalition?
  • What does Don mean when he says we have a burning platform for change?
  • Who created burning platform?
  • Why did Microsoft destroy Nokia?
  • Which change model is the best?

What is a burning platform moment?

The phrase “burning platform” is simple. It refers to a very specific kind of pain message that relays a sense of serious urgency. This burning platform encourages people to adopt a radical change strategy — whether it’s a message to others within a company or a message to yourself to make a career move.

How do you anticipate a burning platform?

4 Steps to Create a Burning Platform to Motivate Change

  1. What is the current problem?
  2. What is the anticipated result if nothing is done to address the current problem?
  3. What is the current opportunity to things differently?
  4. What is the anticipated future result after the opportunity is achieved?

How do you write a burning platform statement?

Where does the expression burning platform come from?

The phrase comes from a real incident dating back to July 6th 1988. On that date the Piper Alpha oil rig in the North Sea exploded – the result of a failure to check some simple systems that had worked faultlessly for the previous decade. The explosion in turn caused a massive fire.

Is Nokia dead now?

Today, Nokia is far from dead, and in fact, has made an impressive comeback under the leadership of Finnish based HMD Global, who bought the exclusive rights to market the Nokia brand via license in 2017.

What is a change coalition?

John Kotter, Harvard Business School professor and entrepreneur, a guiding coalition is a group of individuals within an organization who are the social leaders of the change initiatives. These individuals bring expertise, energy, and perspective across a variety of areas. Further, peers respect their professionalism.

What does Don mean when he says we have a burning platform for change?

Another approach to motivating people to change is to create a “burning platform.” The concept of a burning platform comes from the analogy of standing on an oil platform at sea that’s on fire – the urgency to save yourself is so great you take action and jump off.

What could your burning platform be to enable you to create change?

In business, burning platform is a term used to describe the process of helping people see the dire consequences of not changing. By sparking just enough concern about what happens if the status quo remains the same, people embrace change.

Who created burning platform?

Nokia’s Burning Platform The CEO, Stephen Elop, sent a memo to all staff telling them that if the company was to survive, it had no choice but to join forces with Microsoft and move its products over from its own – superior – operating system to Windows 8. His argument? Staying the same wouldn’t work.

Why did Microsoft destroy Nokia?

Microsoft Didn’t Kill Nokia, It Just Hammered The Final Nail By then the smart phone landscape had changed. Microsoft was also struggling to keep up in the mobile phone space and in some ways the two viewed each other as their savior. The problem was each company was trying to jump from one sinking ship to another.

How do you build a burning platform?

Which change model is the best?

The best change management models and methodologies

  • Lewin’s change management model.
  • The McKinsey 7-S model.
  • Kotter’s change management theory.
  • ADKAR change management model.
  • Nudge theory.
  • Bridges transition model.
  • Kübler-Ross change management framework.
  • The Satir change management methodology.

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